* National Grocers Association names Lowe’s 2018 Outstanding Marketer
Littlefield — The National Grocer’s Association has announced Littlefield, Texas-based Lowe’s Market, as the 2018 Creative Choice Outstanding Marketer at this week’s NGA Annual Convention held in Las Vegas, Nevada.
The title is the highest award of the annual program, which recognizes the best marketing and merchandising programs in the grocery industry that have increased item or department sales, positively affected overall store sales, or provided a unique benefit to the community.
Lowe’s Market was recognized for its ongoing What’s For Dinner? campaign, which aimed to create in-store buzz and value-driven meal choices for customers.
The What’s for Dinner specials include a full complement of free items for customers who buy just one specified meat or entrée item.
“Lowe’s Markets has always offered its customers excellent value, and the ‘What’s for Dinner?’ program now offers incredible savings on full-meal solutions. We’re very pleased to be recognized for this unique promotion”, said Rob Ybarra, Director of Marketing for Lowe’s.
Sponsored by Kellogg’s and Unilever, the Creative Choice Awards program consists of 10 categories with two winners for each, one entry from a one-to-15-store operator and one from a store operator with 15 or more supermarkets. Lowe’s Market was recognized in the over 15 store category.
Marketing campaigns and merchandising events or promotions held between Dec. 1, 2016 and Dec. 1, 2017 were eligible for this year’s awards, for which a panel of food industry experts judged more than 450 entries for creativity, clarity, and effectiveness.
Founded in 1964, Lowe’s Market operates over 150 neighborhood stores throughout Texas, New Mexico, Colorado, Arizona and Texas.