Vanderlei Represents Texas Cattle Producers on Beef Checkoff BoardsRhea Gonzales February 13, 2019 0 COMMENTS
AUSTIN — Piertsje Vanderlei has been named to the Texas Beef Council (TBC) and the Beef Promotion Research Council of Texas (BPRCT) board of directors. This is her first term on the board and she serves representing Texas dairy producers. Board members’ terms coincide with TBC’s fiscal year that began October 1.
The checkoff boards establish the budget and ultimately decide which demand building programs receive checkoff funding collected under the national and state Beef Checkoff Programs. The board consists entirely of beef producers providing representation of the state through organization affiliation. In addition, the board may elect two directors at large, without nomination by a qualified organization, to round out the board with equitable geographic and sector representation. Directors can serve up to six consecutive one-year terms on the checkoff boards.
As a member of the TBC board, Vanderlei serves on the domestic marketing committee. This committee approves and evaluates checkoff-funded programs in the areas of retail and foodservice outreach, consumer marketing, media relations, and nutrition and health outreach.
Vanderlei and her family own and operate Five Star Dairy Texas, Milk Harvest Dairy, and Setting Sun Dairy where they produce milk and raise heifers. The family also farms forage and grain and operate a hauling business. Piertsje and her husband, Case, have five children and reside in Amherst. Several of their children and son-in-law are involved in the family farm.
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1 per head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. The TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information on this and other checkoff-funded programs, please visit www.TexasBeefCheckoff.com or call (800) 846.4113.