February 26, 2024
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The best fried green tomatoes at the Panhandle South Plains Fair are at a different location this year.  

Booth organizer, Helen Aguocha, said Heavenly Hair Global Ministries snagged a building for the 2022 event. A team of volunteers has spent the last several days getting ready for the visitors expected to embark on the fair grounds throughout the next week.  

The fair officially kicked off Thursday night and will continue through Oct. 1. Admission is $10 for everyone 13 and older and $5 for kids 2 to 12 years old. Parking is $5 per car. Admission and parking fees must be paid in cash.  

This year the fair has instituted a clear bag policy. All bags must be clear plastic, vinyl or a small clutch and are subject to search. 

It’s been business as usual for Aguocha and her team.  

 “New location, same great food,” she said. “We should be able to serve more people. It’s a sit-down restaurant.”  

The more people the better. The booth is a fundraiser with proceeds going toward the purchase of wigs for people with health conditions that experience hair loss, thus the name of the ministry.   

Aguocha began Heavenly Hair in 2003 with the mindset that people with health burdens shouldn’t have to choose between investing in a wig or on their daily expenses. For that first year, Aguocha just gave wigs away.  

Then she consulted with God. She felt He was sending her people to help and gave herself into meeting the need.  

“It just evolved since 2003,” Aguocha said. 

Based out of Plainview, the ministry now has a global reach, she said.  

She provides just about any type of wig her clients desire whether it be synthetic or made with real human hair. The catch is always the price. Wigs are expensive, Aguocha noted. They can range from $50 to $500.  

Right now, Heavenly Hair provides an average of 200 wigs to clients per year.  

“It’s more than just a wig,” she said.  

If just one wearer feels more encouraged by sporting a wig in which they feel comfortable, it’s all worth it for Aguocha.  

That’s why community support is important. She regularly receives donations toward the purchase of wigs for her clientele – and the fair is a big part of that.  

“Our menu consists of soul food,” she said. “Not only do we have the best food on the fair grounds, we minister to souls. So many people come for inspiration, laughter, camaraderie. We have our regulars that come every year.”  

Everything is homemade, she noted.  

“We’re famous for our fried green tomatoes,” Aguocha said.  

It’s one of the booth’s most popular items but the menu also includes ox tails, turnip and mustard greens, Nigerian Stew, buffalo wings, sweet potato dishes, homemade cornbread, peach cobbler, cheesecake and more.  

While the fair is her focus this week, Aguocha is also preparing for the upcoming annual Heavenly Hair Show set for Nov. 5 at Oimzion International Global Ministries & Missions, 106 W. 2nd St. here in Plainview where local models will sport purchased wigs for a fashion show fundraiser.  

Ma'Rico Holland


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